Trust is the glue of life. It’s the most essential ingredient in effective communication. It’s the foundational principle that holds all relationships.
Stephen R. Covey


"People at high-trust companies report: 74% less stress, 106% more energy at work, 50% higher productivity, 13% fewer sick days, 76% more engagement, 29% more satisfaction with their lives, 40% less burnout."

Paul  J. Zak, Professor and author of "Trust factor"

Trust is the most important factor in every relationship, but it is invisible. Grip on trust has developed a 5 step method to assess the level of trust and transform average relationships into high-trust relationships

In High-trust relationships, everything runs smoother with less friction, it saves energy, time, money ánd makes life much more enjoyable!

5 Step High-Trust Results Model

Find out how

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About me
I have worked as a Creative Strategist and Concept Designer for more than 30 years in corporate communications. I am fascinated by human behaviour and why people do what they do. Over time I have become an expert on motivation and trust. 


My favorite saying is this one: "We say what we think but do what we feel". This explains many uncertainties and misunderstandings in dealing with each other. The cause of this can be found in the mechanics of our brain. 'Thinking' and 'feeling' work differently. Understanding how trust works will give a better grip on every relationship we have.


I help people and organizations with workshops and insight programs and enjoy taking the stage as a speaker to share my experiences. If you're planning a meeting and want to know more about how to book me, please visit the event planners page.


I am convinced that when you understand how trust works you have uncovered one of the secrets to a more successful and happier life.

What people say

I consider Jan the Simon Sinek of the Netherlands. I had the pleasure of working with Jan on a coaching project and learned some priceless information and processes on how to build trust. Jan is an expert on trust. Not just why it's important, but how it works and more importantly how to build it! I also learned that Jan is highly passionate about human-to-human communication and how words trigger emotions based on memory and past experiences and understand the connect between words and past experiences is key to influencing the behaviour you want to see in people through your communication. It's fascinating and highly enabling when building a business involving people. Thank you jan for these priceless insights.

Chris Baldwin, PhD

Founder of 10X SPEAKER, Speaker coach

As an entrepreneur you will not get there with only knowledge of consumer needs. A deeper insight into the experiences of consumers in relation to the organization is necessary to make the distinction.

Jan van der Spoel has a systematic, logical, well-researched method for discovering these.


Ed Peelen, Prof. PhD.
Content Marketing, Faculty of Social and Behavioral Sciences of the University of Amsterdam

I got the opportunity to follow a workshop by Jan in which he provides insight into your real motivation. This resulted in a very interactive workshop where we could also help each other in gaining insights. 

Highly recommended for people who stay too much in the standard desirable sentences or who really do not know or can name what they get out of bed for.


Jacqueline Lyklema,

Marketing communication & event manager