Speaker about

Customer Understanding

& Motivation

Designer of the

Motivation Canvas

People say what they think, but do what they feel

Jan van der Spoel worked over 25 years as a certified design thinker and strategist in the world of corporate communications. He developed several smart methods on how to put the finger on irrational human behavior and understand what actions to take.

 

“I want to bridge the gap between the world of technology 

and human irrational behavior”

 

Jan inspires his audience and provides insights and tools to make your organization more customer-focused, influence company culture, make innovation fun and learn how to wow your future customer. 

 

As an experienced speaker Jan has a pleasant energetic style and a natural presence on stage. He can build a keynote that fits your event and subject perfectly and keep your audience engaged throughout.

You can book Jan

• As a keynote speaker

• As emcee 

• For breakout sessions

• For workshops and/or masterclasses

Possible subjects

• How to wow your future customer?

• Turn your contact center into a profit center

• The “Motivation Canvas”
   - What motivates leaders?
   - What motivates your customer?
   - What motivates <insert your subject>?

 

Expertise

• Customer Understanding, & Personas 

• Customer Experience

• Customer Service

• Branding & marketing

• Design thinking

“Who doesn’t want to understand what drives your customer? In such a way that you can act upon it? Jan not only has developed a very smart method, but he also knows how to presents his insights passionately and with ease. A true gift for every audience looking for ways to anticipate customer demands ever better. “

– Gerben van Driel.

Presentatie- and mediatrainer | Programmamaker RTL Z

“Who doesn’t want to understand what drives your customer? In such a way that you can act upon it? Jan not only has developed a very smart method, but he also knows how to presents his insights passionately and with ease. A true gift for every audience looking for ways to anticipate customer demands ever better. “

– Serge van Rooij.

Sprekerscoach | TEDx coach | Partner Bex Impact Academy

Experiences and recommendations

Experiences

,,

I followed the workshop Making and Applying Persona at Persona Academy. In this workshop, you receive practical tools for personally developing Personas in a structured and constructive manner. 

During the workshop, Jan van der Spoel will take you through this step-by-step process as well as taking the time to support you in a pleasant and unforced manner. Please contact Jan or follow this workshop to get started immediately.

I found it a very enjoyable and informative workshop and Jan was an excellent mentor! As a group, we needed quite a lot of guidance and time was made for that too. Professional and bespoke service. As a result, we were a little short of time towards the end of the workshop, but the material lends itself perfectly to getting started with yourself. I went back to the office with a bulk load of information and ideas.

,,

,,

I am a proponent of applying models in a practical and applicable form. Jan does this in an appealing way and uses a unique mix of theories and his own models. Working from the Maslow pyramid towards a target audience, a specific person. A method that requires time and attention, but will certainly lead to the desired results.

,,

With only knowledge of consumer needs, you will not succeed as an entrepreneur. A deeper insight into the experiences of consumers in relation to the organisation is necessary in order to make a difference.
The Persona Academy has a systematic, logical, well-substantiated method for discovering this.​

 

Ed Peelen | Prof. dr.  Content Marketing

Faculteit der Maatschappij- en Gedragswetenschappen van de Universiteit van Amsterdam  >