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Leadership and company culture
based on 

Your company can perform better, with more speed, energy, satisfaction ánd higher results than ever before, 
without having to change people! 

Do you recognize this?

Getting things done in your company often takes much more time than you would like. Management focuses heavily on internal procedures and control, teams don't work together efficiently, energy leaks away, and even simple things are a hassle. As a result there is a lot of dissatisfaction and low employee engagement. This also makes it hard to find good people and keep them on board.


Next to that, the way you work together creates stress, high sick leave and increased risk of burn-out. 

Stop trying to change people

and learn how to earn trust

Sharpen leadership- and management skills: 

Learn how to navigate relationships, read other people better and how to become high-trust leader.

Improve company culture without having to change people: 
Trust works as a lubricant in your organization: everything works with less friction, with more ease and satisfaction.


Apply the principles of trust in HR and recruitment:

Ask the right questions, select the right candidates, and know how to define the best fitting training and development programs.  

What we do

Trust is the most important factor in every relationship,

you can learn how it works. 

We have developed different high-impact learning and training techniques such as workshops, masterclasses, training courses, coaching- and consultancy programs. 


This is how we work:


Schedule a call in which we can discuss your personal situation and needs. 


Learn how to apply the Grip on Trust Model in your situation.


Become a high-trust leader.

Lets talk!

Why now?

The next step in your life always has to do with people and relationships. Whether it’s a lover, a new job, your boss, the board of directors, stakeholders, voters, or the relationship with yourself. The quality of those relationships influences your next breakthrough. Navigating relationships can be a very difficult challenge. Understanding the most important aspects of it gives you control and grip you did not have before. Why wait?

Do you want to know more?

Speaker Jan van der Spoel.png

About me

Working in corporate communications as a Creative Director and Concept Designer for over 30 years, I have learned that everything to do with leadership and how we work together, one way or another, comes back to trust. But here is the thing: trust is invisible if you don’t know what to look for.


That’s why I made an in-depth study of existing scientific models and concepts about trust and designed the Grip on Trust Model that will help you to ask the right questions and understand the dynamics of trust in most relationships. Even the one with yourself. 


I am not a scientist, psychologist or change manager but a problem solver for leaders and HR professionals. 

I focus on how to translate fundamental insights into practical tools that people can apply themselves. Practical, smart, effective and easy to use. 


I am truly driven to contribute to better relationships and happier lives. Not only within companies but everywhere. Understanding human behaviour is the starting point. With Grip on Trust, I hope to make the world a nicer place.  


About me

Keynote speaking and presentations

You can book Jan (live or online) for inspirational talks or keynote speeches.
Find out more on this page.  

What people say

I consider Jan the Simon Sinek of the Netherlands. I had the pleasure of working with Jan on a coaching project and learned some priceless information and processes on how to build trust. Jan is an expert on trust. Not just why it's important, but how it works and more importantly how to build it! I also learned that Jan is highly passionate about human-to-human communication and how words trigger emotions based on memory and past experiences and understand the connect between words and past experiences is key to influencing the behaviour you want to see in people through your communication. It's fascinating and highly enabling when building a business involving people. Thank you jan for these priceless insights.

Chris Baldwin, PhD

Founder of 10X SPEAKER, Speaker coach

As an entrepreneur you will not get there with only knowledge of consumer needs. A deeper insight into the experiences of consumers in relation to the organization is necessary to make the distinction.

Jan van der Spoel has a systematic, logical, well-researched method for discovering these.


Ed Peelen, Prof. PhD.
Content Marketing, Faculty of Social and Behavioral Sciences of the University of Amsterdam

I got the opportunity to follow a workshop by Jan in which he provides insight into your real motivation. This resulted in a very interactive workshop where we could also help each other in gaining insights. 

Highly recommended for people who stay too much in the standard desirable sentences or who really do not know or can name what they get out of bed for.


Jacqueline Lyklema,

Marketing communication & event manager

What people say
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